Building on the popular ‘Whole wall of possibilities’ campaign, the advert uses animation and real people to show how Command™ Picture Hanging Strips can be used to create a wall of memories as the strips hold strongly and remove cleanly.

The new advert also highlights the full range of Command products, including Command™ Sticky Nail, Broom Gripper, Bathroom and Clear Hooks – showing that there are endless possibilities for solving home decorating challenges without damaging walls.

It will be shown during popular TV programmes such as The Voice Kids Semi Final, Celebrity Juice, Coronation Street and Love Island on a wide range of channels including ITV, Channel 4, Channel 5 and Sky Living.

Said 3M’s West Europe marketing communications manager, Charlotte Gibson: “The advert will run for 17 days, starting on 14 July, and is designed to inspire consumers to be as creative as they like when it comes to decorating their homes and creating new storage solutions.”

The TV campaign will be supported by marketing activity in stores and online and this will be followed by further bursts of TV advertising in October and December.

Watch the advert on YouTube