The Command™ Christmas campaign is in full swing, with new videos, animated gifs, cinemagraph adverts and a full-screen interactive Facebook experience showing consumers how they can use Command damage free hanging hooks and clips to create festive displays such as an advent fireplace, stocking staircase and festive feature wall.

The campaign supports a burst of TV advertising that will run from 1-10 December on ITV breakfast and Sky channels. The digital campaign will extend to TV on Demand, social media, Google Search and Display and YouTube.

Said 3M’s West Europe marketing communications manager, Charlotte Gibson: “Command hooks and clips are a great way to decorate at Christmas as they hold strongly and remove cleanly without damaging walls.

“The campaign is centred around our popular fairy light tree video that has been re-purposed for social media into shorter length videos of eight and 20 seconds.

“In addition, we have created animated gifs and cinemagraphs as well as a new canvas display ad for Facebook. This interactive ad includes the video; still images of festive displays; instructions; and a call to action.”

The online activity will run until the third week of December.

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